How we assess
Every applicant goes through 5 gates: application, an AI-assisted screen, a live technical assessment scored by a practice lead, a client-fit interview, and reference and credential checks. The questions below come from the live assessment. We score answers on reasoning and trade-offs, not on recalling definitions.
20 technical questions with model-answer hints
Questions 1–10 (role-specific)
Question 1: Walk us through your largest deal from first meeting to signature.
Model-answer hint
Stakeholders, obstacles, actions, timeline, outcome; their own role stated clearly.
Question 2: How do you identify the economic buyer?
Model-answer hint
Questions on budget authority, approvals and paper process; validates rather than assumes.
Question 3: How do you build a champion?
Model-answer hint
Personal win, access and influence tested; equips them to sell internally.
Question 4: What does a good mutual action plan contain?
Model-answer hint
Buyer and seller steps, dates, owners, decision events, procurement milestones.
Question 5: Your commit deal slips at month-end. What happened and what now?
Model-answer hint
Honest diagnosis, re-qualification, forecast discipline.
Question 6: Procurement pushes for a 30% discount. How do you respond?
Model-answer hint
Value anchoring, trading concessions, a walk-away point, sponsor involvement.
Question 7: How does selling to government entities differ?
Model-answer hint
Procurement rules, tenders, longer cycles, relationships, compliance documentation.
Question 8: How do you build pipeline when inbound is low?
Model-answer hint
Account planning, partners, events, SDR-supported outbound, referrals.
Question 9: What are your forecasting categories and rules?
Model-answer hint
Commit, best case and pipeline with evidence-based entry criteria.
Question 10: Tell us about a deal you lost and what you changed afterwards.
Model-answer hint
Ownership and a specific lesson applied.
Questions 11–20 (Sales core)
Question 11: Walk us through your qualification framework on a live deal.
Model-answer hint
MEDDPICC elements with evidence, gaps identified, next actions.
Question 12: How do you prepare for a first meeting with a C-level buyer?
Model-answer hint
account research, a hypothesis about their priorities, tailored questions, a clear desired outcome.
Question 13: How do you prioritise your time across a large territory or book?
Model-answer hint
account tiering, potential versus effort, pipeline coverage, weekly planning.
Question 14: A buyer goes silent after a strong evaluation. What do you do?
Model-answer hint
diagnose the cause, multi-thread contacts, offer value rather than pressure, re-qualify honestly.
Question 15: How do you work across Arabic- and English-speaking stakeholders in one deal?
Model-answer hint
language choice per audience, consistent bilingual materials, cultural norms, clear written follow-ups.
Question 16: What does good written follow-up after a meeting look like?
Model-answer hint
recap of the buyer’s priorities, next steps with dates and owners, sent within 24 hours.
Question 17: How do you work with technical colleagues in a deal?
Model-answer hint
clear roles, shared discovery, joint planning, no over-promising.
Question 18: How do you expand an existing account?
Model-answer hint
value delivered so far, new stakeholders, adjacent use cases, timing with renewals.
Question 19: How do you use conversation intelligence or AI tools in your sales work?
Model-answer hint
call review, coaching, research and summaries, with human judgement on decisions.
Question 20: Describe a customer relationship you rescued after a service failure.
Model-answer hint
ownership, transparent communication, recovery plan, relationship outcome.
Interviewer tip: Ask for a real example after every answer. Strong candidates describe what they built, what broke and what they changed.
Practical task
Allow 2 hours to prepare and 30 minutes for the live session. Given an anonymised account brief for a large Gulf telecom operator, build an account plan with a stakeholder map, MEDDPICC assessment and mutual action plan for a 6-month deal, then run a 15-minute executive discovery role-play with a panel member acting as CIO.
How to run it Share the brief 24 hours ahead or run it live. Ask the candidate to talk through trade-offs as they work; reasoning matters more than a finished artefact.
Red flags our practice leads watch for
- Takes credit for deals without explaining their own role.
- Forecasts on optimism instead of evidence.
- Offers discounts as the first answer to objections.
- Weak CRM discipline.
- Universal flag: Vague answers that never reach a concrete system, number or decision the candidate personally owned.
The scorecard we use
Score each dimension 1–4 (1 = no evidence, 2 = partial, 3 = solid, 4 = exceptional):
| Dimension | Weight | What a 4 looks like |
|---|---|---|
| Technical depth, production judgement and security | 40% | Explains how and why, designs for failure and sensitive data, and knows each tool’s limits |
| Practical task and problem solving | 30% | Delivers a working solution with tests and documented decisions |
| Communication and documentation | 20% | Explains clearly to technical and non-technical audiences, in English or Arabic |
| References and regional context | 10% | References confirm the claimed scope; knows the frameworks and data-residency rules that apply |
Pass bar: weighted average of 3.0 out of 4 or higher, with no dimension below 2. The practice lead approves the final result.